Built to flip websites. Not to sell your company.
Flippa is a place to list digital assets. BizPort is the firm that runs the sale. For a company sale, fit matters. Our deal size: $1M to $10M in EBITDA / $2M to $30M enterprise value.
Listed a real operating company on a digital-asset marketplace and drawing flippers instead of strategic buyers? That's the gap a managed process closes.
The short answer
Flippa is a self-serve marketplace for digital assets; BizPort is a full-service sell-side M&A advisor. Flippa is built to sell websites, ecommerce stores, apps, domains, and smaller SaaS to a large pool of online-business investors - you pay listing and success fees, write your own listing, and run the sale yourself. Most of what trades there are micro-deals under $1M.
BizPort represents operating companies. 3–8% success fee (tiered by deal size). We value the business, build the materials, proactively approach strategic and private-equity buyers, create competition, and negotiate. Flippa fits small online businesses sold by their owners. BizPort is built for lower-middle-market companies that need a managed, competitive process. Deal size: $1M to $10M in EBITDA / $2M to $30M enterprise value.
At a glance
Two different things entirely.
This isn't advisor versus advisor. It's a digital-asset marketplace you operate yourself versus a process run on your behalf for an operating company.
What it is
BizPort
A full-service advisory firm
A team that represents you and manages the sale end to end.
Flippa
A digital-asset marketplace
An open platform to list websites, apps, stores, and domains. A marketplace, not your representative.
Who runs the sale
BizPort
We do
Valuation, CIM, buyer outreach, diligence support, and negotiation are handled for you.
Flippa
You do
You write the listing, build your own CIM and marketing, set the price, field offers, and negotiate - or pay extra for Flippa's optional broker tier.
How you pay
BizPort
3–8% success fee (tiered by deal size)
$0 upfront, no retainer. You pay only when the deal closes - nothing if it doesn't.
Flippa
Listing + success + support fees
A listing fee paid whether or not it sells, a success fee of about 5–10% on deals under $10M, plus upfront fees of roughly $149–$799 for account-managed or broker support.
Who sees your business
BizPort
The right buyers, on purpose
We map and approach strategic acquirers and PE firms that fit your specific company.
Flippa
An open buyer pool
Mostly individual investors, website flippers, and online-business aggregators - not the strategic and institutional buyers who pay the highest multiples.
Best fit
BizPort
$1M to $10M in EBITDA / $2M to $30M enterprise value
Staffing, SaaS, and consumer brands where a competitive process protects real value.
Flippa
Small online businesses
Websites, content sites, ecommerce/FBA stores, apps, domains, and smaller SaaS sold by their owners.
Why it matters
Three differences that move the number.
A listing waits. BizPort hunts.
A marketplace listing is passive: you post, then hope the right buyer scrolls past. Flippa's audience is enormous but specific - individual investors, website flippers, and online-business aggregators shopping for digital assets. The vast majority of its transactions are micro-deals under $1M, with only a handful reaching the $1–5M range. For a real operating company, the strategic acquirer or PE firm that pays the highest multiple isn't browsing that feed.
BizPort works the other direction. We identify every strategic and financial buyer who has a reason to want your business, approach them directly, and run them against each other. For a $1M+ EBITDA company, the buyer who pays a premium is almost never casually shopping a marketplace.
You pay marketplace fees - for a marketplace, not a process.
Flippa charges listing fees plus a success fee of roughly 5–10% on deals under $10M, with additional upfront fees for some managed tiers. BizPort: 3–8% success fee (tiered by deal size). Compare the total fee and the work included for your specific transaction.
The real cost, though, isn't the fee. It's the difference in sale price between an unmanaged listing sold to a lone buyer and a competitive process run among the right buyers. On a lower-middle-market deal, that gap dwarfs any commission. Cheap to list is not the same as cheap to sell.
On a marketplace, you become the banker.
Selling yourself means doing the banker's job on top of your own: recasting financials, writing the memorandum, qualifying strangers, controlling information, and negotiating the largest transaction of your life - all while keeping the business performing, because any dip shows up in diligence. On an open marketplace you also absorb the inbound noise: unvetted buyers, lowball offers, and outright scams.
BizPort exists so you stay focused on operations while we run the deal - vetting every buyer, controlling the process, and keeping you out of one-on-one negotiations where an experienced acquirer holds the advantage.
Where Flippa is the right call
We'll be straight with you.
If you're selling a digital asset - a content site, a small ecommerce or FBA store, an app, a domain, or a smaller SaaS - Flippa is genuinely a strong choice. Its buyer pool and liquidity for online businesses are unmatched, and for that kind of asset a marketplace listing (or its optional broker tier) can find a buyer fast.
That asset isn't what we're built for, and we'll tell you so. BizPort represents operating companies where a managed, competitive process meaningfully changes the outcome. Deal size: $1M to $10M in EBITDA / $2M to $30M enterprise value. We serve professional services, software and consumer brands. If you're flipping a website, list it on Flippa. If you're selling a company, the gap between "listed" and "represented" is where your money is.
Questions, answered
BizPort vs Flippa: FAQ
Talk to BizPort
Your exit deserves a process, not a posting.
Tell us about your business and we'll give you a straight read - what it's likely worth, who the real buyers are, and whether a managed sale beats listing it yourself. Confidential, with no obligation.
Success-fee only · $0 upfront · Nothing if it doesn't close