Comparison · M&A Advisory vs Curated Digital-Asset Marketplace
BizPort vs Empire Flippers: A marketplace for websites, or an advisor for your company? (2026)
Empire Flippers vets and lists digital businesses to its buyer marketplace. BizPort runs a confidential, off-market sale of operating companies. See where each fits.
The Short Answer
Empire Flippers is a curated marketplace and brokerage for digital businesses; BizPort is a full-service sell-side M&A advisor for operating companies. Empire Flippers is genuinely good at what it does — it vets your business, builds the listing, markets it to a verified pool of online-business buyers, and handles escrow and migration, all for a success fee with no upfront cost. But it sells websites, content sites, FBA stores, and smaller SaaS — not operating companies — and its blended commission runs 8–15% on the deals it typically handles.
BizPort represents operating companies and runs the entire process for a flat 6% success fee: we value the business, build the materials, proactively approach strategic and private-equity buyers, create competition, and negotiate. Empire Flippers fits profitable digital assets sold to its marketplace. BizPort is built for lower-middle-market companies ($1M–$10M EBITDA) that need a managed, competitive process.
At a Glance: Two Different Things Entirely
| Feature | BizPort | Empire Flippers |
|---|---|---|
| What it is | A white-glove advisory firm that represents you end to end | A curated marketplace + brokerage for digital businesses |
| Who runs the sale | We do — valuation, CIM, buyer outreach, negotiation | Empire Flippers handles a lot, but within a marketplace model under exclusivity |
| How you pay | Flat 6% success fee — $0 upfront, nothing if it doesn't close | Blended commission: 15% on first $700K, 8% to $5M, 2.5% above |
| Who sees your business | Strategic acquirers and PE firms we approach directly | Vetted online-business buyers and aggregators in its marketplace |
| Best fit | $1M–$10M EBITDA companies in staffing, SaaS, consumer brands | Content sites, FBA/ecommerce stores, smaller SaaS — mostly sub-$1M |
Three Differences That Move the Number
01
A marketplace circulates. BizPort targets.
Empire Flippers is curated, not open — that's a real strength. But it's still a marketplace: its pool is made of digital-asset investors and aggregators. The strategic acquirer or PE firm that pays the highest multiple for an operating company isn't shopping that marketplace. BizPort identifies every qualified buyer, approaches them directly by name, and runs them against each other.
02
Full-service — but priced for websites.
Empire Flippers' blended commission is 15% on the first $700K, 8% up to $5M, and 2.5% above — running 8–15% on most deals, well above BizPort's flat 6%. And the fee buys a digital-asset sale: a multiple-of-monthly-profit valuation, a marketplace listing, and a website migration. That is not built to price and structure the sale of an operating company.
03
A website sale is not a company sale.
Selling an operating company involves work a marketplace transfer never touches: targeting named strategic acquirers, surviving quality-of-earnings scrutiny, and negotiating real deal structure — earnouts, working-capital pegs, reps and warranties. BizPort runs that full M&A process so you stay focused on operations while we control the process and negotiations.
Where Empire Flippers is the right call
If you're selling an established, profitable digital business — a content site, an Amazon or FBA store, an ecommerce brand, or a smaller SaaS — Empire Flippers is genuinely one of the best options available. Its vetting builds real buyer trust, its buyer pool is serious and verified, and it handles escrow and migration cleanly.
That asset isn't what we're built for, and we'll tell you so. BizPort represents operating companies — staffing and services firms, consumer brands, SaaS at scale — where a confidential, proactively-run M&A process changes the outcome. If you're selling a website, Empire Flippers is a great call. If you're selling a company at $1M–$10M EBITDA, that's us.
BizPort vs Empire Flippers: Frequently Asked Questions
Is Empire Flippers a broker or a marketplace?
Both — a curated marketplace with full-service brokerage support. It vets listings and buyers, builds the listing, and handles escrow and migration. But it's built around its own marketplace of online-business buyers, sells digital assets only, and requires an exclusivity agreement. BizPort is a sell-side advisor that runs a confidential, off-market process for operating companies.
How much does Empire Flippers charge?
No listing or upfront fee — a blended success fee only: 15% on the first $700K of sale price, 8% on the portion from $700K to $5M, and 2.5% above $5M. Because most Empire Flippers deals fall under a few million, the effective rate typically lands in the 8–15% range. Verify current rates at empireflippers.com.
Is BizPort cheaper than Empire Flippers?
For the deals Empire Flippers typically does, usually yes: its blended commission runs 8–15%, versus BizPort's flat 6% success fee. The rates converge only on very large deals where Empire Flippers' marginal rate drops to 2.5% above $5M.
Can Empire Flippers sell my staffing, services, or operating company?
Generally no. Empire Flippers lists digital businesses — content sites, ecommerce and FBA stores, apps, and SaaS — with minimum profit history and online-traffic requirements. An operating company like a staffing or services firm falls outside its model. That's BizPort's core focus.
Does Empire Flippers reach strategic and PE buyers?
Its buyer pool is vetted and serious, ranging from individual entrepreneurs to some PE firms — but they're buyers of online businesses and digital-asset portfolios. The strategic acquirers and institutional PE firms that pay top multiples for an operating company are approached directly, by name, in a sell-side process. That's what BizPort does.
What size and type of business is BizPort for?
BizPort advises owners of lower-middle-market companies, generally $1M–$10M in EBITDA, with focus areas in staffing and recruiting, software and SaaS, and DTC and consumer brands.
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